League of Extraordinary Minds Review

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Vicki Kunkel is the author of “Instant Appeal: The 8 Primal Factors That Create Blockbuster Success,” and is an influence, persuasion, mass appeal and communications expert who helps business owners unlock the secrets of getting legions of loyal customers.

She’s in the business of creating trust through interactive consumer educational content that has real meaning and value to your customers, and promotes deep connections with your products and services.

instant appeal: the 8 primal factors that create blockbuster success

vicki kunkel is a nationally recognized expert on the subject of mass appeal. as ceo of an international executive branding agency, she has creatively applied the primal factors of appeal to the personal brands and communication styles …

So You Wanna Be a Swan?

“We’re duped into believing that the pretty, the pristine, and the perfect get all the perks, all the breaks, all the glory,” says Vicki Kunkel in her book Instant Appeal. In many cases, she argues, the opposite is actually true. …

personal branding guru blesses palin pick

personal branding strategist vicki kunkel, author of “instant appeal: the 8 primal factors that create blockbuster success,” is an admitted democrat — an admitted democratic that calls mccain’s choice for vice president brilliant. …

Related personal branding articles…

• Why It Is Important To Have A Personal Brand (slideshare.net)
• Thoughts on Personal Branding (ducttapemarketing.com)
• Business IS Personal webinar (slideshare.net)

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Paul Cherry is the author of “Questions That Sell” and founder of Performance Based Results, who has over 20 years experience in sales training, leadership development, sales coaching and leadership coaching.

He is also one of the foremost experts on sales questioning methods and techniques, having helped over 1,200 organizations in every major industry, ranging from family-owned small businesses to leading Fortune 500 companies. Paul’s sales training delivers at least 10x return on investment to an astounding 92% of his clients.

If At First You Don’t Succeed, It’s Feedback, Not Failure!

Paul Cherry. Patrick Keane was a walking study in contrasts. He was a good kid from an upper middle class family, yet he couldn’t seem to stay out of trouble. One of five children whose parents divorced while the kids were still young, …

Three Tips To Make Your First Sales Meeting Go Smoothly

Paul Cherry. You’ve scheduled your first meeting with a new prospective customer! You’re hoping for “beginner’s luck,” eager to make a stellar first impression—but what’s the best way to make that happen? …

hereQualifying Questions Lead To Quality Sales

Paul Cherry. You’ve been making sales calls all day, leaving countless voicemails–and finally you reach a real live person! Thirty seconds after your conversation starts, she says, “I have to run to a meeting. …

Related sales articles…

• Qualifying Sales By Coaching (frontofficebox.com)
• What Is The Right Price (frontofficebox.com)
• Overcoming the Stall: what takes buyers so long to buy? (thecustomercollective.com)

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Christophe Morin is co-author of “Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain,” and “Chief Pain Officer” at SalesBrain.

A book review starts of this collection of articles, which is followed by a commentary on how brands are now attempting to elecit emotion attracting devotion and an article about the use of neuromarketing to invoke reciprocity.

Book Review: Neuromarketing | .eduGuru

I breezed through a bunch of marketing books this weekend, but the one that really stood out as useful was Neuromarketing by Patrick Renvoise and Christophe Morin. If you do marketing in any way, shape or form this book should be on …

Leave Your Lovemark: Brand Measurement in the Age of Neuro-marketing

Brands that elicit emotion attract devotion—and loyal followers. This post discusses Saatchi and Saatchi’s lovemarks and Lindstrom’s neuro-marketing.

Collecting Visitor Info: Reward vs. Reciprocity | Neuromarketing

The neuromarketing takeaway here is that if you invoke reciprocity, you’ll be working with the way our brains are wired and will be more likely to get your visitors to do what you want them to. (And, as an added bonus, your SEO guy will …

Related neuromarketing articles…

• 35 Brilliant Billboards, Signs, and Outdoor Ads (businesspundit.com)
• Order Effect Affects Orders (futurelab.net)
• The Scarcity Effect (futurelab.net)

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Dan Hill, author of “Emotionomics: Leveraging Emotions for Business Success,” is a recognized authority on the role of emotions in consumer and employee behavior.

Included in this article are 3 articles about Dan’s book and theories of facial coding that is hardwired into our brains. Yes…even a blind man in another culture will have the same facial expressions. Our facial expressions are the one true tell of the emotions that are going on inside our head. Also include, one video of Dan talking to MSNBC News.

Emotionomics, Anyone?

Do emotional connections with customers matter?

Everybody Lies Differently | Psychology Today

The motives for lying likewise vary. A-Rod and Clemens have all the money they need. So in their cases, we’re on to something else: legacy. Both want to be remembered as great players, not as poor liars. In Emotionomics terms, it’s hard …

Emotionomics | Neuromarketing

Hill describes what he calls the Emotionomics Matrix, a sort of wheel that includes what he considers the most important human motivations: Defend at the center, with Acquire, Learn, and Bond around the perimeter. …

Dr. Dan Hill MSNBC Compilation

Related article on emotions…

• Focusing on flaws can foster affection – to an extent (canada.com)

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Pam Danziger is an internationally recognized expert in understanding the mind of the consumer. An author of books on consumer psychology and behavior that includes “Why People Buy Things They Don’t Need.”

Blog Talk Radio covers on “post-recession” market trends with insights from Pam in the first article below.  That is followed by Pam explaining how the luxury consumers are being smarter about their purchases. And finally, there is a look at how luxury markets are having to adjust their offers in the current economy.

the new normal ~ part ii – aug 04,2009

join consumer-insights expert pam danziger & spa industry consultant peter c. anderson, for a discussion on post-recession market trends, tactics to avoid “expense creep”, suggestions for alternative revenue centers, and marketing …

Holiday Luxuries

Luxury consultant Pam Danziger, president of Unity Marketing, explains that luxury consumers have become smarter about their purchases.Consumers were on an extended buying spree for the last 10 years, but now their closets, …

luxury report reduces risk-taking

written by pam danziger, one of the americas leading experts on the luxury market, it offers an extensive array of data on luxury markets such as travel, dining, entertainment, and spa and beauty services. it supplies decision makers …

Related luxury market articles…

• Report: Spending on Luxury Goods and Services Increased in Third Quarter (shoppingblog.com)
• Luxury makes a comeback (money.cnn.com)
• China’s luxury market to replace Japan – Shaun Rein (chinaherald.net)

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Dr. Robert Cialdini is the author of “Yes!: 50 Scientifically Proven Ways To Be Persuasive,” “Influence: Science and Practice” and “Influence: The Psychology of Persuasion.”

The articles below talk about some of the principles covered in various books by Robert Cialdini. We start off with a discussion of the Reciprocity Fallacy, followed by a review of a video where Robert talks about the training in a financial downturn, and finally, a review of “Influence: Science and Practice.” Good reading!

That’s a Terrible Idea: The Reciprocity Fallacy

I’ve been reading Robert Cialdini’s book in the past month while doing research for a project I’m working on. I think designers should be utilizing this trait to help encourage more cooperation in MMOs. The more cooperation we have, …

dr. robert cialdini on the importance of training in a downturn

where dr. cialdini is concerned, i know i’m not the first one to say that he is a genius! i’ve stumbled upon this video and i hope this really hits home to corporate decision makers that even when you’re pressured to do more with less …

The Power Of Influence – Tool Or Weapon?

These two laws have been identified by Robert Cialdini in his bestselling book, “Influence, Science And Practice.” If you are interested in influence at all, and would like to either become better at it, or just to understand how pretty …

Dr. Robert Cialdini – UKCES London Interview 2009

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Ori Brafman, author of “Sway: The Irrestible Pull of Irrational Behavior” and a lifelong entrepreneur, his quest is to uncover the reasons why perfectly rational people make irrational decisions.

In the first article below, the author tells his story of running late and all the irrational decisions that he makes that make him even later…as was predictable from the principles talked about in “Sway…”.  That is followed by a presentation, via video, by Ori to the employees at Google Headquarters in Mountain View, CA.  And, finally is a review of Ori’s and Rom’s book by OprahSelect.com.

sway: the irresistible pull of irrational behaviour by ori brafman …

the other day, i was running late to meet someone. i hate being late, it is my biggest pet peeve and my biggest source of anxiety. i believe that being late to meet someone shows a complete disregard for the other person and their time …

authors@google: ori & rom brafman video

ori brafman and his brother rom brafman visit google’s mountain view, ca headquarters to discuss ori’s book “sway: the irresistible pull of irrational behavior.” this event took place on june 13, 2008, as part of the authors@google …

ori brafman and rom brafman – sway: the irresistible pull of …

from the oprah & friends radio show with dr. mehmet oz, 15 july 2008. sway: the irresistible pull of irrational behavior by ori brafman and rom brafman. a fascinating journey into the hidden psychological influences that derail our …

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Dan Ariely is the author of “Predictably Irrational: The Hidden Forces That Shape Our Decision” and a lifelong entrepreneur, his quest is to uncover the reasons why perfectly rational people make irrational decisions.

In the following selections, Dan Ariely talks about our faulty moral code and willingness to cheat, our often wrong choices when it comes to paying off debt, and the behavior economics of Thanksgiving dinner. Enjoy!

Dan Ariely on our buggy moral code – Notes about the E2.0 SUMMIT

Having just posted the TED talk on financial rewards, here is a broader look on moral, cheating and money by Dan Ariely. These are things to consider when setting up your incentives. Loading mentions Retweet. Posted by Kai Nehm …

You Have Too Much Cash and It’s Costing You Money – SavingAdvice …

Dan Ariely, a professor of Behavioral Economics at Duke University, says that studies show that when people pay off loans, they pay off the small loans first rather than the loans with the highest interest rate. …

hereThe behavioral economics of Thanksgiving: – Barking up the wrong tree

MIT economist Dan Ariely is a pioneer in the field. His bestselling book “Predictably Irrational” is as good an introduction to the discipline as you’ll find. Human beings, he argues, aren’t just irrational: They are irrational in …

Related Dan Ariely Articles…

• The Science of Irrational Decisions (science.slashdot.org)
• Protecting yourself from your own irrationality (kottke.org)
• Are We In Control Of Our Own Decisions? & The Surprising Science Of Motivation (beatschindler.com)

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Stephen Covey, having researched the most important business facet — trust — wrote the most influential and most referred to business book in the last several years, “The Speed of Trust.”  According to Stephen, nothing is as fast as the Speed of Trust. And the ability to establish, grow, extend, and restore trust is the critical leadership competency of the new global economy.

In the articles below is some more information about the Speed of Trust and how to apply it to your life:

Managing Better: Review: The Speed of Trust

The Speed of Trust is filled with tangible and memorable examples and stories. In each area is explicitly calls out each behavior that delivers a complete void of the desirable trust building behavior, such as an out-right lie. …

central idea of speed of trust

in his book “the speed of trust,” stephen covey reveals that trust affects us every moment, every day of the year. it governs the quality of every relationship, every communication, every work project, every business venture and every …

Getting Customers To Choose YOU Over Everyone Else

Stephen M.R. Covey, having researched the most important business facet … trust … he wrote the most influential and most referred to business book in the last number of years, “The Speed of Trust.” According to Stephen, nothing is as …

Related Speed of Trust Articles…

• At Work, Are You Trustworthy? (online.wsj.com)
• Promoting Ethical Behaviors in the Business Community (badiaries.blogspot.com)
• Stephen Covey Webcast for Greater IBMers: The Speed of Trust (healthnex.typepad.com)

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Bert Decker, an icon who has coached some of the biggest names in business, and helped them become more effective at getting their message across to their audience. Being the author of the landmark book, “You’ve Got To Be Believed To Be Heard,” he works with and coaches the most impactful communicators in existence.

In the videos below, Bert Decker talks about having better meetings with more participation, how to create an experience that engages the participants, and discusses with David Armano the effects of Twittering during presentation.

Better Meetings with Bert Decker

Bert Decker Create An Experience

David Armano & Bert Decker on Twitter in Presentations

Related Social Media Articles…

• The Social Media Guru Who Cried Wolf (thecustomercollective.com)
• David Armano on Social Business By Design (theworldison.blogspot.com)
• Stop Looking for the Next Twitter (blogs.harvardbusiness.org)